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If you are looking to sell your house without a real estate agent, your other option is For Sale By Owner or FSBO. While selling your home on your own isn’t the right choice for everyone, it is possible if you know what to do.
Introduce Your Home
You know the saying, you never get a second chance to make a first impression. This statement especially applies to showing your house to buyers. Don’t be in such a hurry to get it on the market that you overlook simple steps to take to make your house look good.
First, make any repairs or updates to ensure your home appeals to buyers. You should also get an inspection so you know the condition and value of your home. While this is an important step for any seller, it’s essential for sellers who are working without an agent. You want to prove to buyers that your property is in good shape and priced correctly.
Take professional-grade photos of your home. A video tour is even better as it allows potential buyers to walk through the property remotely. If they like what they see, they’ll schedule a showing to get a firsthand look. If you aren’t a good photographer, find a friend with a good camera or even hire a pro. Get the lighting right and show off the best features of your property. Take more photos than you’ll use, so you have plenty to choose from.
Next, write a captivating description of your home. If you aren’t sure what to say, look at other listings and see which ones catch your eye. Pay attention to which features are highlighted, so you’ll have an idea about what appeals to buyers.
Market Your Home
To get the attention of buyers, you’re going to have to make sure they know about your property. Gone are the days you can just stick a For Sale sign in your yard and call it a day. Since most modern buyers do their research online, you want to ensure your property is found on the Internet.
Zillow and Trulia are two of the top places for sellers who are marketing without a real estate agent. You can also list your home on other sites like forsalebyowner.com. Place an ad on Craigslist and in your local newspaper, especially if it has an online edition.
You’ll also want to host an open house so buyers can see your home in person. In fact, host multiple ones if you don’t get an offer from the first open house. Don’t forget the impact of social media. Include photos and information about your home in your Facebook feed, on Twitter and through any other social networks where you have an account.
Since you’re going to be doing all of the work yourself instead of relying on a real estate agent, you have to clear out your schedule to show the house as much as possible. Buyers won’t wait around if they have to make appointments too far in advance.
Include contact options so buyers can call, email or message you with questions. To bring in even more buyers, especially those with real estate agents, consider including a commission for the buyers’ agents in your advertisement. You’ll still save money over listing with an agent, but you will increase your buyer pool. Plus, many buyers are locked into buying homes listed with an agent unless you offer such an incentive for their realtor. Make sure you include this note in all of your marketing so agents will be more motivated to bring their clients to you.
You may also need to be more flexible with aspects of the contract other than pricing if you hope to get the price you want. Allow for a shorter or longer closing date or include furniture or appliances compared to what is standard in most sales.
Buyers often hesitate to purchase a home from an owner without an agent, but you can overcome those issues if you know how to market your property and work with the other parties. For Sale By Owner isn’t for everyone, but it can be the right decision if you’re willing to put the work in to sell your property on your own.
If you prefer to circumvent these steps and avoid the hassle of putting up your home for sale in Indianapolis, contact us on how to get an all cash offer on your home. You’ll avoid real estate agent fees on both sides, and can benefit from closing in as quickly as 10 days. Click here to learn more.